Brad Bowers
I'll Lock Up
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Any paticular reason for this price structure, such as raw material or finishing cost, that you are aware of?
Splendid and scarce Derby that looks great on you, by the way.
Thanks, delectans.
That's funny, I was just posting something about this in another thread. You have to remember that in the '30s, most felt hats didn't cost anywhere near $20. Most Derbies (those few being sold, anyway) probably went for $10 or less. With Cavanagh, you're paying for the name. John Cavanagh liked to joke that the LTD in John Cavanagh, Ltd. stood for "Lay Twenty Down," which pretty much explains his pricing structure. The final cost of the Derby has no relation to the cost of the materials or labor, though Cavanagh hand-picked the best employees for the Cavanagh division, so they probably earned more than their counterparts elsewhere in the company, but that's only my guess. I think it's just that the Derby was a signature hat for Cavanagh, so there was really only one price level. The men that bought his Derbies didn't really care about the price.
In the soft hats, though, he even offered some as low as $15, reflecting, perhaps, that this was the current style favored by men around the world, and would become the best-selling of all the Cavanagh hats. Thus, they would have a pricing structure that better reflected real-world trends.
My best conjecture.
Brad