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Why!!!! Hipsters!!! Why!!!!!

LizzieMaine

Bartender
Messages
33,766
Location
Where The Tourists Meet The Sea
Schlitz was the largest-selling beer in the US during the Era -- and the only one that regularly advertised in the big national magazines.

Schlitz-Beer-advertisement.jpg


They say the formula was changed to something cheap and dirty in the late '70s, and that was not well received. It's gone back to the original recipe lately, though, and is mounting something of a comeback.
 
Schlitz was the largest-selling beer in the US during the Era -- and the only one that regularly advertised in the big national magazines.

Schlitz-Beer-advertisement.jpg


They say the formula was changed to something cheap and dirty in the late '70s, and that was not well received. It's gone back to the original recipe lately, though, and is mounting something of a comeback.

Holy Crimony! A full quart of beer.
To think, someone could drink that much of that ummm stuff.:p
 

DJH

I'll Lock Up
Messages
6,355
Location
Ft Worth, TX
When I first traveled in these United States back in the 80's, the beer was indeed undrinkable - the mass market ones still are.
The good news is that the small breweries have really stepped up and there are loads of decent ones. We have some great small breweries here in New England and even some of the left coast ones like Sierra Nevada make nice beer.
 
Messages
10,181
Location
Pasadena, CA
Genetic?!:eeek::eeek::eeek::eeek::eusa_doh:I had a PBR a month or two ago. Thank God it was ice cold because I couldn't get it down otherwise. On the flip side, it was free. It was worth exactly what I paid for it. :eusa_doh:
You guys and your designer beers lolGo cut some firewood or ride 400 miles. Plant some trees. Come back and pop a cold one. Mmmm. That's good.
 

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