Man, sometimes I feel like it's all a big joke on the consumer lol.
It certainly feels like a joke... but if you think about it, could be delusion.
Imagine this was a Prada or any high-end fashion brand, you would be thinking that it is stupid money, but then you would know that some people will pay a lot for the name. You shrug and move on.
Now you have Himel, relatively unknown in the grand scheme of things, you will not find him in the expensive shopping areas of Milan, Paris, or London. Just with the name "Himel", he will not have much traction, so he adds the term "bespoke" which he has been using successfully for a while. I suspect the hardcore members of his "tribe" will lap it up but still wonder how well it really works. Selling “bespoke” jackets is one thing, selling bespoke hats? What is next?
I guess it’s a case of don’t hate the player, hate the game. If there are people out there willing to spend $175 for a $14 hat….May God Have Mercy On Their Souls.
Exactly this lol
Edit: fixed a sentence