Lol actually he didn’t delete all his comments he just blocked my Reddit account. Wow for a second i thought he was making a smart move. Lol he Just left all that up for everyone to see. How embarrassing as a brand.
This is more like his typical approach as far as we have seen.
There are elements of his points I might have had sympathy for (like people being happy with a product then deciding quite a while later that it was faulty) if his own marketing wasn’t based on things like posting pictures of Aero jackets with comments about poor construction and stitch count. If his own marketing and persona was based on “I just really love this stuff” or even just ”My stuff is the best” without the side dose of “everyone else’s product is filth”, people wouldn't expect him to hold to the perfection standard.
Lost Worlds does the same strategy but they seem to be able to back it up more (not that I think Stu’s rants about other makers are any more valid than Himel’s). Both makers seem to have a history of people receiving either amazing customer service or hideously bad customer service, with little in between.
EDIT: Typo.
I wouldn't compare these two brands at all, Stuart writes in his own style on his website, but he's not bullying customers on forums or making hundreds of videos promoting his brand. He's on the contrary very discrete on the internet - at least since I discovered LW.
When he realized Thedi makes a better jacket.
More likely, when customers started realising Thedi makes a better jacket.