I think we also use the term authenticity in different ways. By authentic I have not generally been referring to authentic reproductions but rather the authenticity inherent in a hand made, crafted product.
Many people think the modern world is plastic and soulless and there's a common view that mass-produced things are inadequate. The boom in artisan made artifacts in so many areas is a testament to this.
One of the key things I believe which attracts buyers to Goodwear and Himel, for instance, is the idea that there is a highly skilled master craftsman behind the product which makes the unique finished item more genuine or authentic. Owning it is a way of rebelling from the mainstream, ready-to-wear blandness of modern life. In a way, it's a celebration of individualism and creativity - two factors so sadly starved by the grey technocratic world so many of us inhabit.
This pursuit of authenticity has been a bit of a thing for a few years now and the hipster phenomenon has been wrapped up in this too. It is certainly an attractive or comforting idea to own objects that are not factory made and off the shelf. Finding a way to make the world special again is surely one of the roles of bespoke clothing?
Beautifully put. I think you’re absolutely right.
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