While the Sportclad and the Herc would have the same retail as repro jackets, they cost different to make.
The Sportclad only has three pockets and no hand sewn buttons.
The Herc has five pockets and 6 hand sewn buttons, and two machine button holes.
The Sportclad type of half belt I can always find similar replacements, made by Western brands, for about 600 to 800 dollars, using Western branded tannery leather. The Herc I cannot. And that's where Shawn's value comes in. And making the Herc with the original labels just sweetened up the deal much more.
Don't get me wrong, Shawn can do the Sportclad too. But that's something I can also get from many others, even a bit more money but more value. Hope I am making sense. These are just my personal opinion though. Others may see it differently. But one thing I know is button hole seems to be a big deal in the real of custom jackets.
This is a significant consideration. With vintage American jackets, we often see the relatively low labor cost vis-à-vis materials cost, in things like multi panel construction or the use of textiles instead of leather in parts like gussets or backing.
With Five Star the more time consuming techniques are viable.