- Messages
- 17,215
- Location
- New York City
Pretty much -- the conventional wisdom of the time was that the daytime radio audience in general was overwhelmingly female. This is borne out by many of the sponsors who backed early baseball broadcasts -- most of them were household products traditionally marketed to women, like soap or packaged foods, or "neutral" products that were marketed to both sexes, like cigarettes and gasoline. It wasn't until after the war, and the increasing popularity of night games, that "masculine" beer and cigar sponsors became dominant factors in baseball broadcasting.
Some of the early broadcasters were aware of their popularity with women, and played it up. There's a surviving White Sox broadcast from 1937 where Hal Totten's pre-game guests are several women chosen from the stands, who talk knowledgeably and at length about the great Sox teams of the 1900s and 1910s. Baseball had never really paid much attention to women as fans until radio reinforced just how many there actually were.
Any idea of the fan breakdown today? The advertising is clearly male oriented, but is the fan base as male dominated as the advertising would have you believe?