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^^^ But proving that our society will never let a marketing angle go by, I saw a box of chocolate Maccabees in the store the other day mixed in amidst the Christmas and, now, Hannukah chocolates.
I did a talk about the space program and the military's influence in it, to several high school groups, last month.
They couldn't relate to just about anything. Sure, the moon landings are ancient history and I acknowledged that by saying I'm 46 and was a little kid when the last Apollo mission left the Moon to return. But they couldn't even relate to the space shuttle program and that only ended 4 years ago! Anyone in their teens should be able to recall that short a time...
Meanwhile, all baseball fans know that we're now seventy years removed from the last time anyone could say "National League Champion Chicago Cubs" and be up to date.
"Holy cow!"
I want a box of chocolate FDRs for Christmas.
Even worse, consider this: Chocolate Maccabees are really Santa Claus in disguise.
Really? How? None of the mainstream networks aired the launch of STS-51L live...One reason is that half the world was watching live on tv when the Challenger blew up.
One reason is that half the world was watching live on tv when the Challenger blew up. That made it terribly immediate. The Columbia was destroyed on re-entry when nobody was watching. Many only learned about it the next day. It just wasn't as intense and immediate an experience.
Tempus fugit ...
Even worse, consider this: Chocolate Maccabees are really Santa Claus in disguise.
That's like unwrapping the foil off your chocolate FDR and finding Hoover inside.
As late as the thirties, the accepted demographic definition of "middle class" in the United States was a family with "at least one servant." If you didn't have a cook or a housekeeper, you were working class.
That's the way it always is! I had to think hard during the 50th anniversary of JFKs assassination, to picture the flag on his coffin in black & white, as I saw it back then. I have seen it through the years far more times on a color TV then I ever did on a black & white set! I often ask people my age or older, what color was the flag, they invariably say, "red, white and blue." I then say, you must have been rich to have had a color TV!Yeah, it was on CNN, but nowhere else. But most of what people remember from seeing the video was the countless times it was shown later on the news.
It was such a differently structured world, economy, social system. Many just doing a bit better than surviving had a servant, but not in the "Downton Abbey" way more in a "we need to go to work and somehow the housework has to get done in an age before automated this, prepared food that and easy clean this" way. My dad and grandmother had lost their house in the Depression and just barely kept their small appliance store from going into bankruptcy, but they had "a girl" come in once a week to help clean, do laundry, etc. as they both worked seven days a week (store was open six and they bought inventory in NYC on the seventh). The "girl" worked a day a week for a lot of families like my dad's as she was glad for the work in the depression. When home, my grandmother worked along side her to get things done - it was far from "bring me my tea now" service in my dad's / grandmother's world. When I was growing up, my grandmother still lived in the tenement she lived in during the Depression and there was nothing, absolutely nothing glamours or even above utilitarian about the place. I have enough evidence away from my dad and grandmother's stories to know they were just surviving in the depression, but they had "a girl."