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Vintage Outerwear: Threads of the Past

Messages
10,620
Windward and Brents. Side by side to see the some of the differences in the offerings.

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tmitchell59

I'll Lock Up
Messages
7,732
Location
Illinois
I'm thinking the Brent label replaced the Windward label in c.1960 much like the Oakbrook label replaced the Hercules label in the early 60s. There are more than one Brent label, though I don't know how many. The Brent label is not often seen as the Sears Oakbrook.

08a00485-1a36-4a5a-8952-e99713aebe61-jpeg.349406



This is a favorite jacket just because I like the fit and feel. I will get a shot of the Brent label. I believe it is different

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Messages
10,620
Yes, I too equate Brent with the Oakbrook years. My Brent is nice steerhide. Its label has to be a later variant, probably the next to last before the transition to the Montgomery Wards labels (70s+) and the lesser jackets they were in. Brents, like Oakbrook, seem to move towards a more common, less special steerhide as they move away from the 50s and into the 70s. My guess is that my jacket is later 60s. Exactly like the hide of my Fidelity Steerhide.

Here is what I think is the first Brent label

8D728C4A-47CB-4991-8820-7D7F9883A9EF.jpeg


Later you see the black label in mine, another black label, and the one with the blue/turquoise strip.

6F54DD25-7BC9-4601-AF10-FA191556BA55.jpeg

9A8876A3-6ABE-4A6A-9452-2C9472F471D5.jpeg


I think this black one is the last Brent label before it jumps to Montgomery Ward labels.

I feel like I’m missing one. I mostly see the black label in mine and the one with the blue half-stripe design. I’ve only seen the Brent that says Windward once, and it was on a jacket here.
 

tmitchell59

I'll Lock Up
Messages
7,732
Location
Illinois
Yes, I too equate Brent with the Oakbrook years. My Brent is nice steerhide. Its label has to be a later variant, probably the next to last before the transition to the Montgomery Wards labels (70s+) and the lesser jackets they were in. Brents, like Oakbrook, seem to move towards a more common, less special steerhide as they move away from the 50s and into the 70s. My guess is that my jacket is later 60s. Exactly like the hide of my Fidelity Steerhide.

Here is what I think is the first Brent label

View attachment 351251

Later you see the black label in mine, another black label, and the one with the blue/turquoise strip.

View attachment 351253
View attachment 351252

I think this black one is the last Brent label before it jumps to Montgomery Ward labels.

I feel like I’m missing one. I mostly see the black label in mine and the one with the blue half-stripe design. I’ve only seen the Brent that says Windward once, and it was on a jacket here.

The middle label is the one in the jacket I posted above. I think you have all the Brent labels pictured and in the correct time line.

Yes, Oakbrook and Brent are similar quality.

Next we need to define the change over for the J.C.Penney labels. This is the Penney label after Sportclad ended in the early 50s. I don't know the labels used after.

DSC03489.jpg
 
Messages
10,620
Here are a few earlier Penney’s. Once you get into the 70s they used a large amount of different labels. Too many really. Kinda cheap looking too.

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Different offshoots of the one you posted.

Then::

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This last one may be post 60s. Wool jacket though.

The middle one looks like a really early label. Maybe a contemporary of the Sportclad one. Maybe earlier? Got that look. There is a label of a 40s/50s maker out of Salt Lake Utah that the middle one reminds me of. I have to search for it. Edit:: Just found this label in Tanaka’s book— it states 30s

Another from Tanaka’s book::
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Messages
17,496
Location
Chicago
That’s the one we discussed before I purchased it. It is really nice. And it looks like it inspired the guys at FCL to do their mismatched panel thing.
I remember it well. The All Weather collar is the gold standard. Highest tier.
 
Messages
10,620
Messages
17,496
Location
Chicago
That’s the kind of leather and aging that would get me into that style too.

Add: I think I recognize that flooring. Etsy seller where I bought my Sportclad. This guy finds nice stuff.
That’s the guy! LOL. We are in a small sphere!
 
Messages
17,496
Location
Chicago
I may as well post some vintage gems I have or have had pass through as this thread is a wonderful repository for these gems. Two more incoming, finally a couple in black.
Unknown:
97F31788-C7AC-4C5D-B2DB-FDD39B9372E7.jpeg

Albert Richard soon to be with @Marc mndt
2E059FA6-8E93-439B-93D0-9B1E19767DCB.jpeg

Westbury
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Windward
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Windward property of @Marc mndt (brief layover in Chicago)
C1D6C0F9-5E65-4758-A127-41A93CA9A1BD.jpeg

Excelled
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Herc
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Goodgal Air comfort
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Campus
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Herc (A painful error in judgement to sell, rare for me but genuine regret)
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I've been saying it for awhile now and I'm trying to figure it out myself....there is just something about these old jackets. The satisfaction level is deeper for me. I must be getting sentimental. Maybe it's a desire to slow things down in my own life...watching my kid scream through adolescence at break neck speed...I dunno. Or maybe it's just b/c they are cool AF. I suspect that I am just now beginning to actually collect jackets, rather than pass them through a revolving door. Of course that could all change in 15 minutes. LOL.
 

Yamahana

One Too Many
Messages
1,046
Location
Buckeye, Arizona
I may as well post some vintage gems I have or have had pass through as this thread is a wonderful repository for these gems. Two more incoming, finally a couple in black.
Unknown:
View attachment 352500
Albert Richard soon to be with @Marc mndt
View attachment 352501
Westbury
View attachment 352503
Windward
View attachment 352504
Windward property of @Marc mndt (brief layover in Chicago)
View attachment 352505
Excelled
View attachment 352506
Herc
View attachment 352507
Goodgal Air comfort
View attachment 352508
Campus
View attachment 352509
Herc (A painful error in judgement to sell, rare for me but genuine regret)
View attachment 352515

I've been saying it for awhile now and I'm trying to figure it out myself....there is just something about these old jackets. The satisfaction level is deeper for me. I must be getting sentimental. Maybe it's a desire to slow things down in my own life...watching my kid scream through adolescence at break neck speed...I dunno. Or maybe it's just b/c they are cool AF. I suspect that I am just now beginning to actually collect jackets, rather than pass them through a revolving door. Of course that could all change in 15 minutes. LOL.
Super cool and different Excelled I’ve never seen one like it before. Is it button cuff?
 

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