People understood quality more back then. To get someone to spend 200 for a hat today is quite a task. Back then, a person spent 10 on a hat quite often.
People understood quality more back then. To get someone to spend 200 for a hat today is quite a task. Back then, a person spent 10 on a hat quite often.
So, imagine this... in 1920 the average income seems to have been around $1,200 annually. So, someone paying $40 for a hat? Wowsers!
In 1950 the average income was around $5,000. Imagine spending $100 on a Stetson 100 at that time.
The costs boggle the mind when thought of in those terms.
It was not the customer earning the average income of their day who purchased the top of the line hat in the 1920s or the 1950s... or the $1000 hat at Optimo today.