LizzieMaine
Bartender
- Messages
- 33,823
- Location
- Where The Tourists Meet The Sea
Yep. The Colonel came to hate Heublein with a purple passion. "That ****** bootline outfit" was one of the more printable terms he used. And its management was usually referred to as "a bunch of silk-suited sonsofbitches."
THeir strategy was to build as many stores as possible, but they had no idea how to oversee consistent operations for such a huge chain, and the quality of the food collapsed by the early '70s. The Colonel was furious, and came to an annual corporate meeting spitting fire -- they knew something was about to happen when he walked in wearing a black suit instead of a white one. And he got up there and told them all to their faces exactly what he thought of them and what they were doing to his product. Heublein didn't appreciate the public reproof, and threatened to sue him into poverty if he didn't shut up and go back to being the lovable old Southern gentleman. Which, as an old man in his eighties, he had no choice but to do.
Alone among the fast-food moguls, Sanders deeply cared about food *as* food, not just as something to use as an excuse to buy real estate, and the whole Hueblein adventure left him deeply wounded. The company very nearly collapsed for good in the '70s, before Hueblein was absorbed into R. J. Reynolds, which dumped it like a bucket of old bones on Pepsico. Sanders didn't live to see that, and he wouldn't have been happy about it if he had. He was strictly a Coca-Cola man.
THeir strategy was to build as many stores as possible, but they had no idea how to oversee consistent operations for such a huge chain, and the quality of the food collapsed by the early '70s. The Colonel was furious, and came to an annual corporate meeting spitting fire -- they knew something was about to happen when he walked in wearing a black suit instead of a white one. And he got up there and told them all to their faces exactly what he thought of them and what they were doing to his product. Heublein didn't appreciate the public reproof, and threatened to sue him into poverty if he didn't shut up and go back to being the lovable old Southern gentleman. Which, as an old man in his eighties, he had no choice but to do.
Alone among the fast-food moguls, Sanders deeply cared about food *as* food, not just as something to use as an excuse to buy real estate, and the whole Hueblein adventure left him deeply wounded. The company very nearly collapsed for good in the '70s, before Hueblein was absorbed into R. J. Reynolds, which dumped it like a bucket of old bones on Pepsico. Sanders didn't live to see that, and he wouldn't have been happy about it if he had. He was strictly a Coca-Cola man.