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Admittedly, it was taken thirty odd years ago. I didn't even have a pot belly back then, and I had hair on my head.
That photo dates from the time when H-D’s marketing and its product offerings were clicking along quite well. They were selling an image as much as a machine. The throwback styling was a big hit.
A good friend (RIP) had a Heritage Softail back then. He was anything but a redneck biker. He belonged to a club called the Border Riders, gay motorcyclists from both sides of the 49th parallel. They weren’t exclusively Harley, though. My friend sometimes took his old BMW R60 on club rides.