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I never labeled them "artsy". Once upon a time " alternative" meant anything not on commercial radio, outside of the mainstream. Then along came all this hippy grunge thing and suddenly "alternative" WAS mainstream. Now the term is just a marketing catchphrase to convince the sheep listeners that THEY are the cool kids. I'd say thank goodness all that grunge crap has gone by the wayside, but now it's even worse, a bunch of skinny jeaned, bearded, hipster "singer songwriters" puking the Carpenters back up in our ears. I'd as soon listen to rap or disco while sipping my craft beer.
I can see some of that--except disco.