The STETSON WAY, Advertising and ephemera of the Golden Era

[M Hatman]

I recently obtained a mid 1950s Playboy, so I then went out and found a nice condition advert to frame and hang in the house ... that's it down between the front and garage doors. [emoji57]

pat---- View attachment 133267 View attachment 133268

Looks great framed!!!! That ad is from 1945. Nice find!!!
M
PS Oh, congrats on finding the hat too!!!!!!!

 

[jlee562]

From Clutch magazine in Japan. I have the rest of the spread focusing on the Stetson Japan offerings, but that's kinda outside the scope of this Golden Era thread....

 

[jlee562]

Pardon the screencap, but it was quick and easy...1915 according to the seller listing this ad.


The leather band on this iteration of the Austral is very close to the one on mine (except for the California specific motifs).

 

[M Hatman]

1919........
M

 

[M Hatman]

I am back and will be posting several more ads I own.....
AND as a reminder...PLEASE.....only list ads you actually own and NOT other peoples listings or internet troll finds.....
Thanks,
M

 

[M Hatman]

1922 Stetson sales plates and descriptive. NOTE: each hat is listed with the brim width and crown hight! Also in the list is a Stetsonian in hard (derby) AND soft (fedora) versions listed as "the feature hat(s) for Spring 1922.......note also the bound brim and porkpie styles as well as welted and raw edge models.
M

 

[M Hatman]

1937....

 

[M Hatman]

1941.....what women say about their husbands and the Stetson Playboy!
M

 

[M Hatman]

1943.....watch that loose talk!
M

 

[M Hatman]

1946.......
WOMEN'S STETSONS!
M

 

[M Hatman]

1948 and Bing Crosby has both a Stetson Flagship AND a Whippet!
And the girl as usual...........
M

 

[M Hatman]

1948 Douglas Fairbanks Jr has a $16.50 Stetson Park!
M

 

[M Hatman]

1949 and George Brent has a Stetson Turf Club.
M

 

[M Hatman]

1949....which is YOUR PICK!?!?!?
M

 

[M Hatman]

1943.....what do YOU know.........well at least you know where to keep it!
M

 

[M Hatman]

From Clutch magazine in Japan. I have the rest of the spread focusing on the Stetson Japan offerings, but that's kinda outside the scope of this Golden Era thread....

That is fun!! Interesting to see that from Japan. I actually own most of those ads....
M

 

[Old Trader Horn]

Wow. What a great collection. I don't think I've ever seen such a wide-ranging and chronological collection of hat ephemera. I have a coffee table book on Stetson and it doesn't have a fraction of the material you present here. It's interesting how the ads add context and have the ability to pull you back into another era. Thanks for sharing.

 

[M Hatman]

Wow. What a great collection. I don't think I've sever seen such a wide-ranging and chronological collection of hat ephemera. I have a coffee table book on Stetson and it doesn't have a fraction of the material you present here. It's interesting how the ads add context and have the ability to pull you back into another era. Thanks for sharing.

Thank you very much! I have actually been working on properly archiving my collection and actually placing my Stetson collection chronologically in binders.

I wish I had the ability to do the same with this thread so people could referance the time of each ad better.........I have that ability on other forums....even with the contributions of others in the same thread.......

And YES.......the ads and their art certainly put you back in time..........
M

 

[alanfgag]

A collection of fashion plates for Stetson stiff and soft hats from fall 1914. These have been posted in detail to other advertising threads on the Lounge - just sharing for reference here.

 

[Redfokker]

Thank you very much! I have actually been working on properly archiving my collection and actually placing my Stetson collection chronologically in binders.

I wish I had the ability to do the same with this thread so people could referance the time of each ad better.........I have that ability on other forums....even with the contributions of others in the same thread.......

And YES.......the ads and their art certainly put you back in time..........
M

I assume you have a good handle on the best practices for archival storage of print ads Matt. I work in an archive at Oregon State and can point you in the right direction for Archival Supplies if needed. This is history! The collection deserves the best care and preservation possible.