Too big for their britches, in my opinion. It's like spending $9 on hot dogs (this, I've seen).
I love Spam, but when compressed pork bits in a can cost more than just buying a pack of deli ham, I stick to peanut butter.
(There are few things better than fried spam planks on toast with mayo...mmm...)
Of course, with peanut butter creeping ever North thats no bargain either!