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The Open Road Guild

Messages
11,408
Location
Alabama
My last
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Just Daniel

One Too Many
Messages
1,456
This one is in the mail, a quick negotiation with the seller for a BIN. Mid-40s on the Royal Stetson DeLuxe? It will need a cleaning from Ignacio in Mexico City; he’ll get it like new.

Looking around, it appears to be one of the earliest Open Roads I can find.


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18,278

Just Daniel

One Too Many
Messages
1,456
Messages
15,089
Location
Buffalo, NY
It could be earlier. Stetson reported using “The Open Road” in commerce as early as 1920.

https://www.thefedoralounge.com/threads/stetson-intellectual-property-data.101506/#post-2706591

Aha. But the script/font is registered for 1937

View attachment 270985



Súper cool hat!

I think the registration shown in your post filed in 1937 is the one to go with... the 2001 refile by Stetson’s brand owners looks like it is citing a guessed 1920 first use. I’ve not seen evidence of that early a date. Late 1930s is right on for Vic’s beauty.
 
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