The illustration below is either the beginning, or near it, of Esquire using live models to illustrate the clothing they discuss. Sometimes done well, but as we shall see, not always. And it least to my eye, lacking the dramatic impact of the better drawings, and of the artist's eye to amend reality to something closer to the ideal.
Here are the illustrations for August 1940. Not my favorite batch, but it's what they decided to publish. Coming years soon bring many changes, but gems can still be found among them. The last page, Colors Made Easy, offering sartorial how-to tips became an increasing focus of the editorial content. I also assume it was a favorite among readers, and the original model for such advice which can now be found on the Internet, in books, etc.
We briefly interrupt this cavalcade of on-topic vintage Esquire illustrations with a photo which was not included among those published by Esquire, but which would have been a worthy addition; the esteemable Gary Cooper wearing well a double-barreled tweed sporting suit.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.