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"20th Century Fox" is no more, with Disney, which bought out the studio last year, having officially changed the name to "20th Century Studios." This is almost, but not quite, a return to the original "20th Century Pictures" name that Darryl F. Zanuck used for his studio before it merged with the Fox Film Corporation in 1934.
It was this original "20th Century Pictures" company that first used the animated art-deco buildings-and-searchlights logo, with the addition of FOX to the trademark coming later.
The logo will be retained with the elimination of the FOX name. The change was stipulated in the contracts under which Disney bought out the film and television studio operations, in order to prevent any confusion with Fox News or the Fox Television Network, which will remain under control of the Murdoch family. That company has had nothing to do with its founder, William Fox, since that mogul was expelled from the company in 1930, driven to bankruptcy, and ultimately sentenced to prison for trying to bribe a bankruptcy judge. The present Murdoch companies will retain the Fox name.
When I was a real little kid, I remember thinking this was the most impressive of the studio logos and, as little kids will, thought that meant these were the best movies and shows. Fueling that early idolization, when I was five and watching the Batman TV show, this was its logo, which only made sense since, to my five-year-old self, that was the best show on TV.
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