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The sleaziest Lucky Strike campaign in a long history of sleazy campaigns was the "Reach For A Lucky Instead Of A Sweet" campaign of 1928-29, which was aimed straight at women and promoted smoking as a means of controlling one's weight.
Yes indeed, contracting a wasting disease by sucking poisonous filth into your lungs will certainly knock off the old avoirdupois.
This was the campaign that finally roused the do-nothing eye-winkers of the Cooidge-era Federal Trade Commission into action. The FTC told Hill and his stooges that unless they had scientific proof that smoking is a reducing aid, they'd better lay off the claims, but they wouldn't have even done that much if a trade association of candy manufacturers hadn't filed a complaint.
This haircut! So, that was the origin of:
http://www.bing.com/images/search?q...74b9f34fc47c2536b31f0bcb1f2c9667o0&ajaxhist=0