vitanola
I'll Lock Up
- Messages
- 4,254
- Location
- Gopher Prairie, MI
Forgotten Man, you wrote:
"Yes, as you mentioned Art Deco wasn't the most popular style in 1929 with most of the American' public. And the economy was ready to take a serious spill later that year. The ad I have is from June or so of '29 and by October, many people were not buying anything."
Actually, sales in the latter half of 1929 were pretty good, and 1930 model year sales were poor only in comparison to those of '28 and '29. The real decline did not set in until the summer of 1931, when most Americans finally realized that a return to prosperity was NOT "just around the corner".
Unit sales in the 1931 model year approached those of '29, but industry sales totals were lower because EACH UNIT WAS SOLD AT A LOWER FIGURE, due to the advent of inexpensive "Midget" sets, like the Philco Model 20 cathedral and the Majestic model 50 tombstone. The $49.00-69.00 midget replaced the $175-225 console as the industry leader.
"Yes, as you mentioned Art Deco wasn't the most popular style in 1929 with most of the American' public. And the economy was ready to take a serious spill later that year. The ad I have is from June or so of '29 and by October, many people were not buying anything."
Actually, sales in the latter half of 1929 were pretty good, and 1930 model year sales were poor only in comparison to those of '28 and '29. The real decline did not set in until the summer of 1931, when most Americans finally realized that a return to prosperity was NOT "just around the corner".
Unit sales in the 1931 model year approached those of '29, but industry sales totals were lower because EACH UNIT WAS SOLD AT A LOWER FIGURE, due to the advent of inexpensive "Midget" sets, like the Philco Model 20 cathedral and the Majestic model 50 tombstone. The $49.00-69.00 midget replaced the $175-225 console as the industry leader.