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Earlier in this thread, some people took exception with Himel’s reference to “One Good Thing” and associated claims of producing “the finest” jackets. Curious if other brands employ similar marketing approaches, I quickly surveyed a few other websites.
Aero’s website includes the following references:
* “manufacturers of the best and the toughest leather jackets on the planet”
* “the very best”
* “World famous”
* “the finest suede ever produced”
Lost World’s website includes the following references:
* “the best clothing of its kind in the world”
* “markedly better than anything in the current marketplace”
* “mind-blowing craftsmanship”
* “Who needs the best comes to us”
* “World Famous Craftsmanship”
Vanson’s website includes the following references:
* “superior real-world quality and design”
* “the best raw materials”
* “heirloom quality garments” (I like this slogan)
Good Wear’s website is more humble, with an emphasis on fit and authenticity, and little or no “we are the best” proclamations. Kudos JC.
Himel's "One Good Thing" slogan is arguably a bit pretentious, but other manufacturers employ equally self-aggrandizing slogans as part of their marketing campaigns.
Surprised the LW list is so short...