Do it in the studio... something a la Iron Chef [...]
Might it look something like this?
http://wn.com/Tito_Jackson_and_Baron_Hats'_Mark_Mejia_Create_the_Tito_Jackson_Hat_Collection
I wonder how they're going to inject the drama into a hat shop. Well, they'll figure something out.
The first episode can focus on what Vita-Felt really is.