French Hats and makers.

[TheOldFashioned]

Hello, on Sat 20 Jul 2024, I purchased this velvet fedora for 6 euro at a garage sale in Annoville, Normandie, France. After many searches on the web, I still cannot figure what this inscription "BF première marque" stands for in the inner lining. Does anyone know? Could it be that this inner lining is not the original one that came with hat? As usual, any hint on a date range is welcome.

Top view, pinched.

Front view, pinched.

Rear view, pinched.

Left side view, pinched.

Right side view, pinched.

Bottom view.

Inner lining,, with inscription "BF PREMIÈRE MARQUE" (?).

Sweatband, right side, with inscription "GAUQUELIN 107, Rue Torteron SAINT-LÔ".

Sweatband, left side, with owner's initials "GR".

Sweat band, rear with bow knot.

Tag behind sweatband, with inscription "3", "Ref 2548" "g90", "Qte GUIB" (?).

Top view, not pinched.

Front view, not pinched.

Rear view, not pinched.

Left side view, not pinched.

Right side view, not pinched.

On new owner.

Can't help with dating, but I just wanted to say thank you for joining the forum and sharing your finds. You've showcased some really interesting hats. I wish I could find hats like the ones you have found at garage sales!

 

[steur]

Hello, on Sat 20 Jul 2024, I purchased this velvet fedora for 6 euro at a garage sale in Annoville, Normandie, France. After many searches on the web, I still cannot figure what this inscription "BF première marque" stands for in the inner lining. Does anyone know? Could it be that this inner lining is not the original one that came with hat? As usual, any hint on a date range is welcome.

Top view, pinched.

Front view, pinched.

Rear view, pinched.

Left side view, pinched.

Right side view, pinched.

Bottom view.

Inner lining,, with inscription "BF PREMIÈRE MARQUE" (?).

Sweatband, right side, with inscription "GAUQUELIN 107, Rue Torteron SAINT-LÔ".

Sweatband, left side, with owner's initials "GR".

Sweat band, rear with bow knot.

Tag behind sweatband, with inscription "3", "Ref 2548" "g90", "Qte GUIB" (?).

Top view, not pinched.

Front view, not pinched.

Rear view, not pinched.

Left side view, not pinched.

Right side view, not pinched.

On new owner.

Very cool find and for €6 it's a steal whatever the brand is. I think it is a Fléchet actually. The early Fléchet hat had B. Fléchet on the crown patches or sweatbands. Like these ones:

The label is the same as well. Here's an example of a Fléchet label on a homburg:

They did use the "première marque" designation as well and the decorative double stripe on the sweatband at the retailers' name looks like something they used now and again in their designs.
Very nice; never seen this liner and logo before.