Want to buy or sell something? Check the classifieds
  • The Fedora Lounge is supported in part by commission earning affiliate links sitewide. Please support us by using them. You may learn more here.

Enough with the logos

Matt Deckard

Man of Action
Messages
10,045
Location
A devout capitalist in Los Angeles CA.
I'm tired of wearing the Ralph Lauren shirts with the pony, or seeing the Borsalino with the word Borsalino on the ribbon, or the pin on the side of the hat or the sweater that has RL monogrammed on the front My sweater and if any it should be my monogram.

Brooks is pushing the lamb on the polo, Ralph has the blazer with the patch and everyone has the khakis with the whopping log on the seat.
 

Marc Chevalier

Gone Home
Messages
18,192
Location
Los Feliz, Los Angeles, California
But don't anyone dare attack Oviatt's for its 1938 logo!

OviattsandFlorsheim049.jpg
 

flat-top

My Mail is Forwarded Here
Messages
3,772
Location
Palookaville, NY
If a logo is not embroidered on, I always remove it. Some people are trying to show off the brand, while I'm trying to hide it!
 

Marc Chevalier

Gone Home
Messages
18,192
Location
Los Feliz, Los Angeles, California
flat-top said:
Some people are trying to show off the brand, while I'm trying to hide it!

(Playing devil's advocate here, below.)

But look at it this way: an artist signs his/her work for all to see. In many parts of the world, architects put their names on the corners of their buildings. Why, then, shouldn't a clothing designer sign his/her creations? That way, if someone sees your shirt and likes it, he/she will be able to know (without having to ask you) that the shirt was made by so-and-so ... and can be bought at that designer's store.
 

Vladimir Berkov

One Too Many
Messages
1,291
Location
Austin, TX
The difference is that artists sign their work so that one-of-a-kind pieces can be authenticated as theirs. And if an artist is good, the signature shouldn't be even necessary to tell the art is theirs.

Clothing with logos is mass produced, and usually the only difference between the logoed clothing and the non-logoed clothing is the logo itself. The logo is essentially a way of taking a normal, everyday item of clothing and by virtue of adding the logo, transforming it into a desireable, fashionable (and more pricy!) item.

And think about it, why would a person want to wear a logoed instead of a logo-less item? Either they really, really enjoy the design of the logo (highly unlikely) or they are looking to impress other people with how much they paid for their clothes or how fashionable or trendy they are.

Logos are really just a current, dumbed-down form of fashionable dress. Whereas in the past, the way a man tied his cravat or the quality of his suit material, or the precise break of the trousers over his shoes might be seen as a sign of his fashion-sense. Today you can just buy a shirt with a big logo which will say "I am with it, I am wearing the cool clothes" to the world.
 

Matt Deckard

Man of Action
Messages
10,045
Location
A devout capitalist in Los Angeles CA.
corner of the building, not dead center in a contrasting color.

I can do a monogram. I like the cream on white sometimes. Never on the cough.

Forearm of my shirt perhaps in Navy in a deco letter style.

Corner of the handkerchief in cream

Inside of the suit jacket

Inside leather band of the hat

Matt Deckard in black silk screen repeated along the waistband of my boxer briefs
 

flat-top

My Mail is Forwarded Here
Messages
3,772
Location
Palookaville, NY
Well, since I dress in 95% vintage, the 5% new stuff I wear has to LOOK vintage! A logo would certainly kill that illusion. I found a Tommy Hilfiger shirt a few years ago that looked great, but had the "flag" logo embroidered on the pocket. I bought it and actually removed the entire pocket!
 

PrettySquareGal

I'll Lock Up
Messages
4,003
Location
New England
Matt Deckard said:
I'm tired of wearing the Ralph Lauren shirts with the pony, or seeing the Borsalino with the word Borsalino on the ribbon, or the pin on the side of the hat or the sweater that has RL monogrammed on the front My sweater and if any it should be my monogram.

Brooks is pushing the lamb on the polo, Ralph has the blazer with the patch and everyone has the khakis with the whopping log on the seat.

I am so with you on this, and it makes shopping very difficult. I think if I help advertise a brand that I should receive a discount.
 

Wild Root

Gone Home
Messages
5,532
Location
Monrovia California.
I’m not a billboard… I don’t wear brand names on the out side… in the old days, people could tell the brand by the way it was designed. Mostly the wealthy and famous women of those days could tell if it was a Lillian or Don Lopper or, Sears. But, they had the tag inside, not printed on the outside. Monograms aren’t bad, just a little to uppity for my taste I do have some vintage handkerchiefs that have an “R” monogrammed on the corner, that’s cool but, I’d keep my shirts free of such. Initials on the inside of the suit or hat are a good idea to have.

Now, neck ties such as Dali's and such are to be signed because they were painted by a world famous artist! Mr. Brown, I’d love to see the Dali's you have in your collection!!!

Remaining logo free,

=WR=
 

KAT

A-List Customer
Messages
480
Location
CA,USA & GERMANY
forget the girls...think about yourself....
get your whole adress on it ..in case you get piss drunk..the cab driver will always know where you belong to ..and...you will always remember your own name...
 

Forum statistics

Threads
109,645
Messages
3,085,617
Members
54,471
Latest member
rakib
Top