Justhandguns
Practically Family
- Messages
- 780
- Location
- London
I don't think Eastmans jackets are flashy/gaudy enough for the Chinese nouveau riche. They are made with WW2 era technology- China has only just climbed out of that industrial level. It's too early for them to get 'retro' and nostalgic about it I think. Most of the rich Chinese I know (not that I know a lot) want modern and big designer names.
Absolutely agree on this. If they are going to spend a grand on some jackets, they will probably go for Burberry, Belstaff, Prada or Gucci. I think until Eastman start stamping huge ELC logos on the chest of all their jackets, very few mainland Chinese would rush to buy their jackets.