Budweiser - Super Bowl 2012 Commercial - Prohibition

[The Wiser Hatter]

[video=youtube_share;ZNMMZZGgM3M]http://youtu.be/ZNMMZZGgM3M[/video]

 

[Marc Chevalier]

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"This video has been removed by the user." Copyright lawyers at work!

 

[Story]

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"This video has been removed by the user." Copyright lawyers at work!

Just like trying to deal with Speakeasies - shut down one, I'll find another.

[video=youtube;RGgosT-v5sw]http://www.youtube.com/watch?v=RGgosT-v5sw[/video]

 

[The Wiser Hatter]

Why they would pull a commercial I will never know.

 

[Story]

Why they would pull a commercial I will never know.

Because the interwebz attracts simpering, meddlesome busibodies.

See also
http://jalopnik.com/5882563/why-did...l-down-chryslers-clint-eastwood-super-bowl-ad

 

[Edward]

Just like trying to deal with Speakeasies - shut down one, I'll find another.

[video=youtube;RGgosT-v5sw]http://www.youtube.com/watch?v=RGgosT-v5sw[/video]

See, if that was an honest ad, it would close with them all spitting it out, having remembers what pee Budweiser actually is, and demanding prohibition be reinstated rather than drink that!

Actually, my beer drinking friends tell me that the Czech Budveiser is far superior, but I can't honestly claim to be able to tell the difference as beer simply doesn't agree with my palette.

Interesting visuals on the ad - would they still have been delivering by horse and cart that late? I had assumed it would be trucks by then for a big company like that, but maybe not? (Or just artistic licence - do Bud have a horse on their label?).

 

[LizzieMaine]

The brewery wagon is a longstanding Budweiser image -- the Clydesdale horses are actually registered as a trademark by Anheuser-Busch, and they tour the country doing personal appearances.

Brewery wagons were actually not uncommon thru the forties in a lot of areas -- Busch wasn't yet a truly national operation then, and most of its market was concentrated in the midwest. The Busch hegemony over American beer-drinking really didn't assume its current form until the sixties -- prior to that the suds habit was slaked by local/regional brewers, with only a few brands having anything close to national distribution.

Where I thought the ad fell short was the notion that beer drinking and Repeal went hand in hand. In fact, 3.2 beer was legalized more than eight months *before* Repeal -- it had been a major plank in FDR's campaign platform, as a source of tax revenue and economic stimulus -- and it was one of the first New Deal promises to be kept. Beer drinking was something of a national fad thru the spring and summer of 1933 -- even an American's patriotic duty.

 

[dhermann1]

Interesting factoid: Pilsener beer comes from the Czech town of Pilsen. Budweis is the next town over (or something like that, about 80 miles southeast), hence the name.

 

[The Wiser Hatter]

With my last name being Wiser I here hey is your name Bud on all the time.

 

[LizzieMaine]

Or as Billy Murray put it in 1907, "Bud Weiser's A Friend of Mine."

 

[Fletch]

Those headlines would have read BEER RETURNS, not PROHIBITION ENDS.

How New York celebrated - April 7, 1933:

"Gussie" Busch addresses the nation via CBS:
[video=youtube;nUJI6wNN9YQ]http://www.youtube.com/watch?v=nUJI6wNN9YQ[/video]

 

[Story]

With my last name being Wiser I here hey is your name Bud on all the time.

Or as Billy Murray put it in 1907, "Bud Weiser's A Friend of Mine."

[video=youtube;pVcbasIb8lQ]http://www.youtube.com/watch?v=pVcbasIb8lQ[/video]