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The Goudey people had done this sort of thing earlier with other card sets dealing with Indian chiefs and zoo animals, so it was pretty much standard operating procedure for them by 1933. They managed to stay in business until 1962, although they got out of the card business in the late 1940s, and the story is that the company was in such dire straits by the end that they burned all their back stock of trading cards in the factory furnace just to heat the place. So perhaps there was some poetic justice at work...
Unfortunately, justice doesn't always prevail, but it looks like it did this time. What a scuzzy "business" model they had.
Not so egregiously as Goudey, but when I was growing up, Topps clearly limited the number of big-name cards relative to the others. You had to buy a lot of packs chockablock with Joe Schlubs to get one Tom Seaver.
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