Your favorite hat marketing terms

[fmw]

I marvel at how some marketing terms get into a business and stay there. A good example is "genuine" shantung as though there were such a thing as "fake" shantung. Another favorite of mine is 100% wool. That might be good in the clothing business where a blend might include synthetics. But blends in the hat business would include fur so something less than 100% wool would actually be superior. What are your favorite marketing conundrums in the hat business?

 

[danofarlington]

I marvel at how some marketing terms get into a business and stay there. A good example is "genuine" shantung as though there were such a thing as "fake" shantung. Another favorite of mine is 100% wool. That might be good in the clothing business where a blend might include synthetics. But blends in the hat business would include fur so something less than 100% wool would actually be superior. What are your favorite marketing conundrums in the hat business?

The best ones are from E Bay, where fur felt hats are half the time described as "100% wool." I love that. I'm sort of surprised they got the "hat" part right. At any moment I expect to see a pair of shoes in a photo described as a "100% wool hat."

 

[HatsEnough]

I still don't know what a "mode" is in the "Stetson mode edge." What's a "mode," anyway?

 

[fmw]

It is Stetson's name for the Cavanagh Edge.

 

[zetwal]

I still don't know what a "mode" is in the "Stetson mode edge." What's a "mode," anyway?

fashion noun 1. clothes, fashion business, clothes industry She longed for a career in fashion.
2. style, look, trend, rage, custom, convention, mode, vogue, usage, craze, fad, latest style, prevailing taste, latest I wore short skirts, as was the fashion.

 

[Lefty]

X
XX
XXX
and so on

 

[Rats Riley]

Excellent thread!

This is actually something that us novices (yeah you know you're out there) should pay attention to.

Cheers!

 

[HatsEnough]

It is Stetson's name for the Cavanagh Edge.

Uh, I know that. Me thinks you are having trouble understanding the theme of your own thread!

 

[HatsEnough]

fashion noun 1. clothes, fashion business, clothes industry She longed for a career in fashion.
2. style, look, trend, rage, custom, convention, mode, vogue, usage, craze, fad, latest style, prevailing taste, latest I wore short skirts, as was the fashion.

Still doesn't explain what "mode" means in a hat edge. What process is a "mode" and what makes it less mode-y when it is another edge treatment? The point of this thread is asking what odd or interesting sales terms are used in hat selling. I think "mode edge" is opaque. Just like all the XX's are (as lefty noted), just like other odd terms used as a selling point. Often they don't mean anything but sound cool to use as a selling point.

Heck, where Stetson is concerned, even the model names are often entirely fungible. How many "Royal De Luxe" hats configured like a Whippet but not having "Whippet" anywhere in the hat have we seen? How many Open Road-styled Stetsons do we see without the words "Open Road" in them? What makes a Whippet a Whippet? Is it the actual style and production of the hat, or is it just the word "Whippet" being imprinted into it somewhere?

The fact is that all the names, titles, models, processes.... all of it is a sales tool. It is practically all somewhat baseless in meaning.

 

[Feraud]

Perhaps Mode is referring to it's dictionary meaning "way of doing", as in Our way of doing a Cavanagh Edge...w/out getting sued for copyright infringement..

 

[Lefty]

Agreed. "The Stetson self-felted edge that's not quite the same as a Cavanagh edge, but you get the idea" is a little clunky.

 

[Jedwbpm]

How about Stetson, Resistol, and Dobbs. They are all made by the same people at the same factory.

Jeff

 

[HatsEnough]

Perhaps Mode is referring to it's dictionary meaning "way of doing", as in Our way of doing a Cavanagh Edge...w/out getting sued for copyright infringement..

I like that explanation, for sure!

 

[danofarlington]

How about Stetson, Resistol, and Dobbs. They are all made by the same people at the same factory.

Jeff

And, all worn by the same people at TFL!

 

[alanfgag]

Love all the European monikers used by American hatmakers... so pixilating. Imperials and sovereigns, the prince and the baron... the only thing I can remember without looking up one of the FL sticky threads is that Royal DeLuxe is better than Royal.

 

[HatsEnough]

... the only thing I can remember without looking up one of the FL sticky threads is that Royal DeLuxe is better than Royal.

But... is it? Really? How do we know? We know just 'cause Stetson says so!

 

[Lefty]

but is Royal Deluxe Stetson better than Royal Stetson Deluxe?

 

[Feraud]

Was is Mallory that advertised their hats evoking "Youthful Smartness"? That is probably my favorite hat marketing pitch.

 

[HatsEnough]

Was is Mallory that advertised their hats evoking "Youthful Smartness"? That is probably my favorite hat marketing pitch.

And who has ever met a youngster that is smart!?

There is a reason they say, "children should be seen and not heard!" LOL

 

[alanfgag]

smart

• (of a person) clean, neat, and well-dressed : you look very smart.
• (of clothes) attractively neat and stylish : a smart blue skirt.
• (of a thing) bright and fresh in appearance : a smart green van.