Tango Yankee
Call Me a Cab
- Messages
- 2,433
- Location
- Lucasville, OH
For some reason this morning I started wondering about why the Indiana Jones hat was the one that got a lot of people interested in wearing hats again back in the '80s, and why it's expected to cause another hat-wearing fad after the next movie comes out.
Any movie set in the '50s or earlier has hats. In the '70s there was "The Sting", with Robert Redford and Paul Newman both wearing fedoras. Both were popular actors, but there wasn't a demand for a Paul Newman hat. Too close to the '60s? Gene Hackman as Popeye Doyle wore a cool porkpie in "The French Connection" but still, not upsurge in hat wearing--perhaps because he was "the Man" and again, it was too close to the '60s.
Perhaps that's not it. In 2002 Tom Hanks wore a great hat in "The Road to Perdition" but there wasn't an upsurge in hat wearing in response to the movie.
Was it the marketing? Someone was smart enough to decide to license official Indiana Jones hats, and people bought them. Did marketing fuel a demand for the hat, or was the hat marketed in response to demand?
Did the hat simply strike a chord in wanna-be adventurers who realized that if they couldn't be an adventurer they could at least have a cool hat?
Was it because it was seen that you didn't necessarily have to wear a suit and tie to wear a fedora?
Why that hat?
(Apologies if this has been discussed before. I did a bit of a search, but with almost 500 threads I wasn't able to go through them all... )
Cheers,
Tom
Any movie set in the '50s or earlier has hats. In the '70s there was "The Sting", with Robert Redford and Paul Newman both wearing fedoras. Both were popular actors, but there wasn't a demand for a Paul Newman hat. Too close to the '60s? Gene Hackman as Popeye Doyle wore a cool porkpie in "The French Connection" but still, not upsurge in hat wearing--perhaps because he was "the Man" and again, it was too close to the '60s.
Perhaps that's not it. In 2002 Tom Hanks wore a great hat in "The Road to Perdition" but there wasn't an upsurge in hat wearing in response to the movie.
Was it the marketing? Someone was smart enough to decide to license official Indiana Jones hats, and people bought them. Did marketing fuel a demand for the hat, or was the hat marketed in response to demand?
Did the hat simply strike a chord in wanna-be adventurers who realized that if they couldn't be an adventurer they could at least have a cool hat?
Was it because it was seen that you didn't necessarily have to wear a suit and tie to wear a fedora?
Why that hat?
(Apologies if this has been discussed before. I did a bit of a search, but with almost 500 threads I wasn't able to go through them all... )
Cheers,
Tom