deanswift58
New in Town
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- circa 1958
Repro Guy said:Simple.
British (and presumably American) customers just dont wanna pay for real quality anymore. If you expect cheap prices, hey you'll get cheap prices, but you'll also get cheap quality too.
People prefer to buy a polyester mix suit for £80 that might last them a season, instead of getting a bespoke suit at £500++ which can literally last a lifetime, if it still fits.
People largely expect non-designer jeans to cost no more than £30, and there are now retailers here selling jeans for £8 -- so don't be surprised when you get £8's quality's worth of attention to detail, quality of fabric, potential longevity.... etc.
LVC, Sugar Cane etc will never take of across the mainstream because the branding is not loud enough to signify you paid a lot of money.
"You're paying £130 for Levis!!!! ?" (or a levis direct copy, like Sugar Cane)
If Sugar Cane etc ever take off hugely here, they will have to add a goudy back pocket design to differentiate they are actually 'designer' jeans.
Here's my post on Japanese Denim if you are interested, those "gaudy" back pocket designs are actually optional in Japan...
http://www.thefedoralounge.com/showthread.php?p=198086#post198086
I'm not sure if it is a well known fact here, but Evisu's founder is actually a bespoke tailor based in Osaka and the jeans was only part of the business that reached international shores, moreover, the European/International line is totally different than the vintage inspired Japanese line.
The founder is actually a 50s Ivy League fashion obesssive, and his suits and shirts are slimer, more fitted interpretations of classic Brooks Brothers. He also have a golf/leisure wear range and a fishing?! tackle range!