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North By Northwest on TCM for the bazillionth time. I have it on dvd, but cannot help myself and stop to watch when I pass it by.
As noted by others, there is something to watching it when it is on. Sadly (I am not proud of myself) part of it is the lazy factor - to watch my copy, I'd have to dig it out of my DVD box, put it in the player, etc.; whereas, when it is just on, there it is, presto. Also, it is a commitment to plan to watch a 2 hour movie; however, when it is just on, you can watch it for as long or as short a time as you want. And there is the serendipity factor - wow, "North By Northwest" is on right now and I can sit down and watch it - what luck - like a little gift. And, perhaps, the virtual community factor (as others have noted).
I might be up there with you in having seen "NBN" a "bazillion" times (or at least parts of it that much). And maybe that is part of it. I am not itching to see "NBN" because I've seen it so many times (hence, I'm not going to take my dvd out to play it), but when it's one, it just sucks me in (as our friend Worf would say - "a drop and watch" movie).
N.B. to AmateisGal - "The Sunny Side of Life" was a great intro / promo, you obviously discovered TCM after they stopped running it, but it was the perfect touch for the type of movies they tied it to. And, yes, TCM is the only cable channel I can't live without. We are moving and it has been playing in the background during all our packing, etc. and (while it has cost me some times as I've gotten sucked into some movies) it has made an un-fun task better by just being friendly background presence.