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Feraud said:How did you like it? Are you seeing Helvetica all over the place now?
Typing in it right now.
I always did see it (taking a type facing class in college made me see the light ) but the variations of Helvetica are astounding. That shot outside the doors of that Crate&Barrel just flored me! lol
I do think the film lost its way near the late middle about the designers and stuff, and I wish they had disected the actual mathmatical aspects of the typeface more, so we could visually understand why it is so appealing, but it was fun to find out the name of it and its history. And to see all that modern graphic (50s and on) design.
It was interesting how the type face became about not the letters, but the clear non patrician way they communicated, what they were formed to say. Very safe and such with corporate america. THEN in later years (like now) the type face is becoming about a clearness in reading, in communication of the type iteself, not as just a relay to its message. Very strange, but I do see what in the new modern design.
I did dig it.
LD