OK, then since my hats say beaver then they are 100% beaver fur? The X's indicate that they are a low grade of beaver fur since one can buy hats with more X's? I've been in the marketing business all my life. One thing I've learned is that confusion is never an effective marketing strategy. They would do well to give people a clear idea of what they are getting for their money. People will pay more more often if they know why they are paying more. It's pretty basic. That system may work OK for exotic wrist watches but I don't understand how it can be effective with hats. Ah, well. What do I know?
Last edited: