This stuff has been out for a year or so, haven't seen it mentioned here (or my googlefinger failed me).
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The advert
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The movie short
http://popsop.com/41963Inspired by 500 years of vodka making expertise, Absolut has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, Absolut Elyx is a true expression of quality. It is a small-batch vodka, produced according to craft techniques, in an authentic 1929 copper rectification still.
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The advert
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The movie short
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