Tiffany's new ad campaign

[PrettySquareGal]

http://www.tiffany.com/jewelry/in-t...aignPaperFlowersAnthem-f+-lr+-hr+-ri+-mi+-pp+

Thoughts?

 

[3fingers]

Meh. She's no Audrey.
Some things should be left alone.

 

[Benny Holiday]

It looks awkward, especially the dancing. More like an ad for sportswear than a brand like Tiffany to my eye.

 

[Zombie_61]

If I hadn't known it was a jewelry ad, I would have thought they were trying to sell turquoise clothing.

Note to Tiffany's: If you want to sell jewelry, show more of it in your ads.

 

[HudsonHawk]

Meh. She's no Audrey.
Some things should be left alone.

I guess they think the homeless waif in a hoodie is just as timeless and classic. That's awful for such a high end brand.

 

[3fingers]

I can't figure out for the life of me what market they think they are attempting to capture with this. It cheapens the brand and I would think will not impress the majority who actually spend money at Tiffany & Company.

 

[LizzieMaine]

Kid didn't get that clip in her hair at Walgreen's. She's a runaway from the Hamptons.

 

[TimeWarpWife]

Meh. She's no Audrey.
Some things should be left alone.

Agreed!

 

[Fading Fast]

I guess it's all about "youth," as to me it seems forced and, oddly, music video's circa late '80s, but my guess is Tiffany's wants to say - "we are not an old person's jewelry store, we are 'your' [read under 40 or so] jewelry store."

She's a pretty young woman, but so what, there are a lot of pretty young women, but only a few stars who lift off into an elegant universe. Audrey was one and I'm sure I'll get a hard time for this, but I think Channel chose wisely and got one when it put Keira Knightly in its ads. Like Audrey, her ethereal looks are timeless.