The STETSON WAY, Advertising and ephemera of the Golden Era

[drmaxtejeda]

Well, Holy Crap-a-doodle, Batman - er, Hatman!

Maybe this sucker's older than I thought! I just thought it was an oddball.

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Although I wouldn't lay claim to as early as '27. The inner size sticker doesn't track for that old, and the ad features a Play Boy, as opposed to a Playboy, as my sweatband is stamped.

LOL!

 

[Just Daniel]

Stetson Playboy, one word, first use according to Stetson and the US Trademark is 1934.

Stetson Playboy, first use in commerce date 1934.

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That's pretty much what I've thought, 1940 or so. When was our previously known earliest PB reference, '35 or so?

Too lazy to go through the thread...

 

[M Hatman]

1937...February......I want a "Beachcomber" with "Planter Brim"!!!

 

[Frunobulax]

1937...February......I want a "Beachcomber" with "Planter Brim"!!!
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Someone around here, Max or Eric - or both? - has a Beachcomber.

 

[steur]

1937...February......I want a "Beachcomber" with "Planter Brim"!!!
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Not so sure about the "pie-crust" dents in the brim though. Very nice, Mark.

 

[M Hatman]

I have seen this very ad dated 1948.......this one however is 1949.

 

[M Hatman]

Another Stetson-Gram!!! 1936 Are YOU ready for summer?!?!?!?

 

[RossRYoung]

A couple items recently received. Love the Excellent Quality sign that I’ll end up framing, just a little water damage on the back. Now I need a EQ hat!

I also ‘needed’ this mini Tom Mix western.

 

[M Hatman]

1948...another movie placement reference

 

[M Hatman]

1938...."Arabian Grey" one of their new "Thoroughbred Colors"......I want a "rakish brim"!

 

[M Hatman]

Then in September 1939 we have "London Grey" with the new "International Colors"!!!
Think perhaps it is really the "Arabian Grey" from spring of 1938?????????

 

[Louis Mountbatten]

Just picked up: an or

iginal art board for a Stetson advertisement from the 1910s or so by artist Robert C Kauffmann, bought from his estate.

 

[RossRYoung]

I had the Whitehill’s pack already, but I just received the Dave Jones book of matches yesterday. Love the artwork on each, but this oversized novelty pack is a great piece.

 

[Louis Mountbatten]

I have decided to sell my hat paper gods, including Stetson photos, Stetson purchase receipts, advertisements, and other items. I'll be putting some of them in the for sale section here to see if there is any interest here. If not, I'll take them all to ebay.

 

[M Hatman]

1917 the earliest reference to the Stetsonian I have yet found.....mentions their Army hats too!!!

 

[M Hatman]

1956 CANADIAN ad.....

 

[M Hatman]

Circa 1935 blotter

 

[M Hatman]

1946.......................

 

[M Hatman]

Also 1946....simply love the color of this ad...

 

[Steve1857]

Also 1946....simply love the color of this ad... View attachment 410462

Wonderful ads, Marc. Especially love the "How to land a Sunday punch" ad, but this one steals the show.