majormajor
One Too Many
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But that, my friend, is the nub of the issue. Yes they were produced in the US, and yes, they were selfedge. But the very LAST thing they were was "high end". They were "workwear", sold at workwear prices. The idea that workwear could ever be high end was, in the 60's, laughable.
Nowadays, folks who weren't around back then have bought the lie, completely. Jeans are either "vintage" or "designer" - and if they are cheap, they must be crap.
Yes, the Japanese market is, in relative terms, big. But, whichever way you look at it, the rest of the World is a bigger market. But the Japanese manufacturers ignore it. Maybe the rest of the world is less gullible??
Here's a great pic of some guys aiming for a new life further West.
Not the most affluent looking guys on the planet, but both managed to buy type 1 Levi Jackets.
If someone had told them that the marketing men would one day rename them "high end", I think it would have brought a smile to their faces....