The OLD WAY.......Ephemera, and other stuff...BEFORE 1920

[steur]

Anton Pichler k.u.k. Hof - Hutfabrikant Graz, Austria (Styria), Nov. 1, 1914 from the Gotisches Haus (Gothic House) Bad Homburg, Germany hat collection. This is a fantastic collection (during WWI) of mostly very high end dress Velours with pricing and other information (such as quality distinctions) for the German market. I believe this is the only pricing document for a detailed catalog I have come across so rare. Anton Pichler was one of the top hat experts in Austria (he passed away in 1925) and the company lasted into the 1970s maybe later. Edward VII of England made one of his Trachten Velours famous in England. I have been looking for a long time for an old (pre WWII) Anton Pichler soft felt or stiff felt hat but haven't found one yet.

(Click on Photos to Expand!)

Bulk Purchase Prices For Accompanying Illustrated Hat Fashion Journal.

Prices during wartime-binding. Prices only for firm orders valid. Prices post- per dozen and duty free for the German Reich. Payments as agreed in Berlin.

Page 1, 2, 3. Velours Hat Forms: 7375-7395. (Except form 7385.)
In all colors (except very light delicate colors dozen Mark 6 - cost more).

Which by
1 dozen - Extra-Extra Velours Quality, Mark 192 (in 1914 1 Mark = $4.23, 16 Mark / $4.00 per Hat Whole Sale**)
1 dozen - Extra Velours Quality, Mark 174
1 dozen - AA Velours Quality, Mark 159
1 dozen - A Velours Quality, Mark 144
1 dozen - Ia. Velour Quality, Mark 126
1 dozen - IIa. Velour Quality, Mark 114
Form 7385 Etuis Quality-Velours without food, per doz. Extra Etuis Velour Quality, Mark 156
Form 7385 Etuis-Velours Quality, Mark 120

Loden (Wool) Hat Forms: 7396-7416.

In all colors and mottling in quality Merino, Merino Case, Merino Nature, Camel Hair Loden, in the finest equipment and adjustment Mark 56.- per doz

Loden (Wool) Hat Forms:.. 7396-7416.
Quality: Hair Ia. without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. K. rough, without Lining, Mark 96 per dozen all colors and mottling.
Quality: H. L. rough, without Lining, Mark 84 per dozen all colors and mottling.

Color Cards for Velour and Loden hats are at the request of service.

Be Advised! Prices are post- and duty free Germany only in respect of at least 1 dozen.
Between 1/2 dozen to 11 pieces Mark 1 per package more.
Under 1/2 dozen Mk. 1'50 pn package more.

Signed

G. A. HOFFMANN
General Representative
Berlin SW. 29
Gneisenaustraße 33.

ANTON PICHLER
k un. k. Court-Hatter
Graz
Karlauerstraße 26.

** Austrian Velours became popular in America around 1910. During WWI there was a heavy war tax so such hats went for $30.00 or more retail per hat (for the time a large sum of money).

Fantastic to see these again. Thank you!

 

[mayserwegener]

Thanks! I was thinking not many people here look in the German - Austrian thread. I have a lot of this stuff.

 

[M Hatman]

A Knox ad from December of 1861.
M

 

[M Hatman]

1913....Von Gal made hats, "Correct Styles for Men".
M

 

[M Hatman]

Hill's Hat Journal, 1890. I am looking to get a bar scanner so I can do a better job on bound material....
M

 

[M Hatman]

More from Hill's Hat Journal........
M

 

[M Hatman]

And the rest......I think.....LOT of pages in this.....and lots of women's hats too........eventually I will get these booklets wholly scanned and put into pdf form.....eventually....
M

 

[M Hatman]

1911....One of the earliest references I have found on plaid cloth hats......."The Newest Summer Hat"......."lighter weight than straw"!!!!!!! AND they can fix up your panama hat!!!
M

 

[Cornshucker77]

And the rest......I think.....LOT of pages in this.....and lots of women's hats too........eventually I will get these booklets wholly scanned and put into pdf form.....eventually....
M
View attachment 109541 View attachment 109542 View attachment 109543 View attachment 109544 View attachment 109545

Very interesting. Wool, Nutria, and Fur with many different styles, brim widths, and crown heights. I love seeing these old catalogs.

 

[M Hatman]

Very interesting. Wool, Nutria, and Fur with many different styles, brim widths, and crown heights. I love seeing these old catalogs.

I know....I am really hooked on collecting these. Looking at the styles there are at least two that look like open roads, a couple boss of the plains, more bowler shapes than "you can shake a stick at" as they say, many soft fedora types, wide ribbon, thin ribbon......and as you say, wool, fur felt, nutria.......I was really shocked to see all they offered. AND Dolls Hats, not just bonnets, but proper hats.
M

 

[Cornshucker77]

I know....I am really hooked on collecting these. Looking at the styles there are at least two that look like open roads, a couple boss of the plains, more bowler shapes than "you can shake a stick at" as they say, many soft fedora types, wide ribbon, thin ribbon......and as you say, wool, fur felt, nutria.......I was really shocked to see all they offered. AND Dolls Hats, not just bonnets, but proper hats.
M

They did have an assortment. I was a little surprised by the number of wool hats. They must have been pretty popular considering all that were offered. More affordable?

 

[mayserwegener]

Alois Pichler Hut-Niederlage, Wien (early 1900s, very late 1800s)

Some interesting felts (Biber "Beaver" - Loden!) and styles mentioned. Also might be able to view them better at my site

http://germanaustrianhats.invisionzone.com/index.php?/topic/134-alois-pichler-hut-niederlage-wien/

 

[mayserwegener]

Anton Pichler Graz, Highly Illustrated, Current Hat Price, Autumn & Winter 1915/16

(Front Cover Translation)

Manufacturer K. u. K. (Kaisers & Kings) Court Hat
Factory: Graz Karlauerstraße 26
Telegrams: HUTPICHLER GRAZ
Company Since 1848
Retail shops in Graz: Men's Alley 28, Schuberthof (ehem. New Thonethof) Hurptatz 9, next to the large inn "Elephant"
Highly Illustrated, Current Hat Prices, Autumn & Winter 1915/16

(Inside Front Cover Translation)

Special Provisions.

All prices are per net cash from my factory in Graz.

The shipment is made by Austria-Hungary and the German Empire by cash on delivery, after remaining abroad only with prior submission of goods amount, Portos and 50 h for packaging.

The packaging is for shipments within Austria-Hungary and the German Reich in inconspicuous strong cartons, according to the foreign countries in wooden box and is calculated per order with 50 hours.

Complaints can only be considered within no later than eight days after receipt of my mission. Not relevant goods which is French in intact, pristine condition and cash free immediately sent back to me, I change willingly to or compensate the amount received for this, but only in the case when the hat or the garment was not made according to specific indication or measure ,

Selection programs I can not concede.

Sample shipments for corporations, associations, forestry and domain administrations find warranted ordering the entire demand on demand at any time instead. Loden-.and felt hats, the submitted color patterns corresponding to, accurately delivered.


Repairs of hats of every kind become managed on the most careful one moderate calculated(charged). Average price K 3.50.

Stay - changes will be announced to me kindly, to make appropriate corrections to the addresses in my extensive archives.

Clearing traffic. Members of the same can for this purpose avoid Merchandise surname the advance payments in question in favor of my account no. 846 222 at the K. k. Post-office savings banks in Vienna and no. 6931 at the Royal. Unger. Afford Postal Savings Bank office in Budapest.

On all Sundays and public holidays no dispatches will take place.

With this price sheet all earlier quotations lose their(her) validity.

Head size please specify in centimeters.

The Austrian Crown depreciated sharply because of WWI. Also high inflation took place driving up prices.

1915
1 US dollar = 6.50 Kr.
1916
1 US dollar = 7.95 Kr.

Notice the Livery Top and Stiff Felt Hats are designated by a Cockade which is a knot of ribbons, or other circular- or oval-shaped symbol of distinctive colors.

Highlighted Dress Soft Felt "1915 War Hat (Kriegshut)" for WWI.

Notice Dress Soft Felts are designated as Fashion (Mode) hats and usually available in both fur and wool (Loden).

Anton Pichler was known for the traditional Steirerhut. King Edward VII of England brought the style to England where it became popular in court circles.

High Modern Velour Hats, Season 1915-16

Highlighted Dress Velour "Brotherhood Hat" which is also WWI related. Notice that Hare (Hasen) is mentioned for fur content.

The Mode(Fashion)-Steirer-Velours- Jagdhut (Hunting Hat)is similar to Edwards VII's hat that he brought back to England from Marienbad.

https://farm6.staticflickr.com/5589/13946243419_20bb9345f0_b.jpg

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

Specialties in Real Steirer Loden (Wool) Hats

Including children's models but sizes over 53cm are an additional 1 Austrian Krone.

Also something called a "Health Hat" for Men and Women which is in English but the caption uses German (Gesundheitshut).

New Releases in Women's Velours, Fashion and Sport Hats.

Hunt and Sport Caps

Including House Shoes.

Hat Jewelry, , Oxidized Imitation Silver (Life Size)

Attention! If only Hat Jewelry is ordered send please send an additional 35 Heller in cash or postage stamps.

Specialities in Guaranteed Waterproof Loden (Wool) Coats

Order Form

Address Side of Order Form.

Real Wild Feather Hat Arrangements.

(Back Inside Cover)

Promenade Cloak

Hunt and Sport Sock (without foot)

(Back Cover)

Kaisers and Kings, Court Hat Manufactures

 

[Cornshucker77]

Anton Pichler Graz, Highly Illustrated, Current Hat Price, Autumn & Winter 1915/16

(Front Cover Translation)

Manufacturer K. u. K. (Kaisers & Kings) Court Hat
Factory: Graz Karlauerstraße 26
Telegrams: HUTPICHLER GRAZ
Company Since 1848
Retail shops in Graz: Men's Alley 28, Schuberthof (ehem. New Thonethof) Hurptatz 9, next to the large inn "Elephant"
Highly Illustrated, Current Hat Prices, Autumn & Winter 1915/16

(Inside Front Cover Translation)

Special Provisions.

All prices are per net cash from my factory in Graz.

The shipment is made by Austria-Hungary and the German Empire by cash on delivery, after remaining abroad only with prior submission of goods amount, Portos and 50 h for packaging.

The packaging is for shipments within Austria-Hungary and the German Reich in inconspicuous strong cartons, according to the foreign countries in wooden box and is calculated per order with 50 hours.

Complaints can only be considered within no later than eight days after receipt of my mission. Not relevant goods which is French in intact, pristine condition and cash free immediately sent back to me, I change willingly to or compensate the amount received for this, but only in the case when the hat or the garment was not made according to specific indication or measure ,

Selection programs I can not concede.

Sample shipments for corporations, associations, forestry and domain administrations find warranted ordering the entire demand on demand at any time instead. Loden-.and felt hats, the submitted color patterns corresponding to, accurately delivered.


Repairs of hats of every kind become managed on the most careful one moderate calculated(charged). Average price K 3.50.

Stay - changes will be announced to me kindly, to make appropriate corrections to the addresses in my extensive archives.

Clearing traffic. Members of the same can for this purpose avoid Merchandise surname the advance payments in question in favor of my account no. 846 222 at the K. k. Post-office savings banks in Vienna and no. 6931 at the Royal. Unger. Afford Postal Savings Bank office in Budapest.

On all Sundays and public holidays no dispatches will take place.

With this price sheet all earlier quotations lose their(her) validity.

Head size please specify in centimeters.

The Austrian Crown depreciated sharply because of WWI. Also high inflation took place driving up prices.

1915
1 US dollar = 6.50 Kr.
1916
1 US dollar = 7.95 Kr.

Notice the Livery Top and Stiff Felt Hats are designated by a Cockade which is a knot of ribbons, or other circular- or oval-shaped symbol of distinctive colors.

Highlighted Dress Soft Felt "1915 War Hat (Kriegshut)" for WWI.

Notice Dress Soft Felts are designated as Fashion (Mode) hats and usually available in both fur and wool (Loden).

Anton Pichler was known for the traditional Steirerhut. King Edward VII of England brought the style to England where it became popular in court circles.

High Modern Velour Hats, Season 1915-16

Highlighted Dress Velour "Brotherhood Hat" which is also WWI related. Notice that Hare (Hasen) is mentioned for fur content.

The Mode(Fashion)-Steirer-Velours- Jagdhut (Hunting Hat)is similar to Edwards VII's hat that he brought back to England from Marienbad.

https://farm6.staticflickr.com/5589/13946243419_20bb9345f0_b.jpg

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

Specialties in Real Steirer Loden (Wool) Hats

Including children's models but sizes over 53cm are an additional 1 Austrian Krone.

Also something called a "Health Hat" for Men and Women which is in English but the caption uses German (Gesundheitshut).

New Releases in Women's Velours, Fashion and Sport Hats.

Hunt and Sport Caps

Including House Shoes.

Hat Jewelry, , Oxidized Imitation Silver (Life Size)

Attention! If only Hat Jewelry is ordered send please send an additional 35 Heller in cash or postage stamps.

Specialities in Guaranteed Waterproof Loden (Wool) Coats

Order Form

Address Side of Order Form.

Real Wild Feather Hat Arrangements.

(Back Inside Cover)

Promenade Cloak

Hunt and Sport Sock (without foot)

(Back Cover)

Kaisers and Kings, Court Hat Manufactures

My ancestry is German so I enjoy seeing these ads. Thanks for posting.

 

[mayserwegener]

Thanks! I have some Italian ones that I will post too. I don't want to overload so I will drop in on occasion.

 

[M Hatman]

They did have an assortment. I was a little surprised by the number of wool hats. They must have been pretty popular considering all that were offered. More affordable?

Yes, I would think the wool hats were popular because they were cheaper than nutria and fur felts....much like the Scala line of hats.....they have some nice fashionable hats, most all wool and very reasonably priced. They have quite the variety....we have a mens store near here that carries their line of fedoras, and there is a hat store in Galena Illinois that carries many of their hats.....probably upwards of 85% of their stock....nothing over $85 or so......they sell well there.....
M

 

[mayserwegener]

If you look close at the Alois Pichler Hut-Niederlage, Wien post above you will see some Biber (Beaver) -Loden (Wool) and Woll (Wool) - Fliz (Fur probably Rabbit or Hare) mixes.

http://www.thefedoralounge.com/thre...r-stuff-before-1920.93144/page-2#post-2383091

 

[M Hatman]

Anton Pichler Graz, Highly Illustrated, Current Hat Price, Autumn & Winter 1915/16

(Front Cover Translation)

Manufacturer K. u. K. (Kaisers & Kings) Court Hat
Factory: Graz Karlauerstraße 26
Telegrams: HUTPICHLER GRAZ
Company Since 1848
Retail shops in Graz: Men's Alley 28, Schuberthof (ehem. New Thonethof) Hurptatz 9, next to the large inn "Elephant"
Highly Illustrated, Current Hat Prices, Autumn & Winter 1915/16

(Inside Front Cover Translation)

Special Provisions.

All prices are per net cash from my factory in Graz.

The shipment is made by Austria-Hungary and the German Empire by cash on delivery, after remaining abroad only with prior submission of goods amount, Portos and 50 h for packaging.

The packaging is for shipments within Austria-Hungary and the German Reich in inconspicuous strong cartons, according to the foreign countries in wooden box and is calculated per order with 50 hours.

Complaints can only be considered within no later than eight days after receipt of my mission. Not relevant goods which is French in intact, pristine condition and cash free immediately sent back to me, I change willingly to or compensate the amount received for this, but only in the case when the hat or the garment was not made according to specific indication or measure ,

Selection programs I can not concede.

Sample shipments for corporations, associations, forestry and domain administrations find warranted ordering the entire demand on demand at any time instead. Loden-.and felt hats, the submitted color patterns corresponding to, accurately delivered.


Repairs of hats of every kind become managed on the most careful one moderate calculated(charged). Average price K 3.50.

Stay - changes will be announced to me kindly, to make appropriate corrections to the addresses in my extensive archives.

Clearing traffic. Members of the same can for this purpose avoid Merchandise surname the advance payments in question in favor of my account no. 846 222 at the K. k. Post-office savings banks in Vienna and no. 6931 at the Royal. Unger. Afford Postal Savings Bank office in Budapest.

On all Sundays and public holidays no dispatches will take place.

With this price sheet all earlier quotations lose their(her) validity.

Head size please specify in centimeters.

The Austrian Crown depreciated sharply because of WWI. Also high inflation took place driving up prices.

1915
1 US dollar = 6.50 Kr.
1916
1 US dollar = 7.95 Kr.

Notice the Livery Top and Stiff Felt Hats are designated by a Cockade which is a knot of ribbons, or other circular- or oval-shaped symbol of distinctive colors.

Highlighted Dress Soft Felt "1915 War Hat (Kriegshut)" for WWI.

Notice Dress Soft Felts are designated as Fashion (Mode) hats and usually available in both fur and wool (Loden).

Anton Pichler was known for the traditional Steirerhut. King Edward VII of England brought the style to England where it became popular in court circles.

High Modern Velour Hats, Season 1915-16

Highlighted Dress Velour "Brotherhood Hat" which is also WWI related. Notice that Hare (Hasen) is mentioned for fur content.

The Mode(Fashion)-Steirer-Velours- Jagdhut (Hunting Hat)is similar to Edwards VII's hat that he brought back to England from Marienbad.

https://farm6.staticflickr.com/5589/13946243419_20bb9345f0_b.jpg

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

World Famous Weatherproof Loden (Wool) Hats

Specialties in Real Steirer Loden (Wool) Hats

Including children's models but sizes over 53cm are an additional 1 Austrian Krone.

Also something called a "Health Hat" for Men and Women which is in English but the caption uses German (Gesundheitshut).

New Releases in Women's Velours, Fashion and Sport Hats.

Hunt and Sport Caps

Including House Shoes.

Hat Jewelry, , Oxidized Imitation Silver (Life Size)

Attention! If only Hat Jewelry is ordered send please send an additional 35 Heller in cash or postage stamps.

Specialities in Guaranteed Waterproof Loden (Wool) Coats

Order Form

Address Side of Order Form.

Real Wild Feather Hat Arrangements.

(Back Inside Cover)

Promenade Cloak

Hunt and Sport Sock (without foot)

(Back Cover)

Kaisers and Kings, Court Hat Manufactures

Steve,

Thanks for adding to this thread!!!!!! This is fun!!!! Very much enjoying the German stuff too!!!! I really really love this old stuff!!!! The History is great.......

Mark

 

[mayserwegener]

Mark, Thanks!

 

[M Hatman]

1918.....one of my favorite Stetson ads.......
M