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It’s been awhile since I’ve had regular conversations with what we in the business commonly called “PR flaks.”I was giving a lecture on the 8th Air Force bomber crews for schoolkids last week and I didn't realize the use of "Flak" as a normal word meaning to someone giving you grief over something was no longer in use in any context.
When I was young, people used it all the time, with so many kids not realizing it originally meant German anti-aircraft artillery in WW2
A more polite handle was “agency (or company or whatever) spokesperson.” The people best suited to that kind of work have skills (and personalities) quite different from my own.