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I remember several years back when one branch of the Gallo family wanted to sell cheese and dairy products under the Gallo name. The wine making part of the family objected and the courts got involved. Eventually, the cheese side won the right to use the name Gallo, but the logos and look of the branding had to be different from the Gallo wine side. The cheese folks also couldn't sell wine or beverages under the Gallo name even with different branding. It’s similar to the dispute between Apple computers and Apple music.
Or John B. and Stephen L. Stetson.