Stetson Going Hipster?

[RJR]

+2

 

[foamy]

If Stetson wants to sell more hats, they should be advertising more than their cologne. They have their head designer active on social media and that's good, but they're going to need more than that. Marketing is much more than buying ad space and air time these days. Particularly if you're going after Millennials. Time for them to start cultivating their new customers. If the new Stetson wearers like their hats—you'll be seeing a whole new breed of hats and hat wearers.

 

[moehawk]

What might work would be a product placement blitz campaign like Ray-Ban did in the 80's. Put nice Stetsons on the heads of every movie star, TV personality, everyone relevant to every generation. Give 'em as prizes on game shows, sponsor PBS broadcasts, even put Barney the Dinosaur in a Whippet to get the youngsters into it early. I, personally, would like to see Kermit the Frog sporting a nice lid.

 

[Bob Roberts]

If Stetson wants to sell more hats, they should be advertising more than their cologne. They have their head designer active on social media and that's good, but they're going to need more than that. Marketing is much more than buying ad space and air time these days. Particularly if you're going after Millennials. Time for them to start cultivating their new customers. If the new Stetson wearers like their hats—you'll be seeing a whole new breed of hats and hat wearers.

+1

 

[Frunobulax]

 

[moehawk]

TY Fruno. I needed that.

 

[Trenchfriend]

I think, to hype, you need a new cinema-movie.

"Stetsalino"

In Germany, Borsalino seems to be very popular to people with really own style and attitude, until today. But Stetson is just an known brand here, nothing more, I think.

 

[moehawk]

Kermit should be wearing a Shore Club on his head and a Pork Pie on his arm!

 

[Edward]

We all realise that in the eyes of big business, what we all do is "hipster", yeah?

 

[Trenchfriend]

In Germany, there seem to be more and more people with Asperger-Syndrome and similar, too (me inclusive).

So, there is a growing, very own-styled, target-group on Fedoras, Traveller-hats, Trilbys, Flatcaps, maybe?

 

[Bob Roberts]

"That cat is high just look at that look in his eye. Oh me, oh my! Hes higher then a kite!" Throwback to one of the earlier "hipster" dittys... Think abt zoot suits, wide brim Fedoras and those BEE BOP and Jazz cats in their shorties. And think abt those black "peggers" and pointed toe shoes from the 50's and 60's and higher cut trousers as well as slim tapered shirts and suits... ain't nothing wrong with "skinny" jeans (I wore em in the 50/60's) and still wear em today. "Hipster" ain't NECESSARILY a bad word, attitude, way of dressing, or Life Style.

 

[Trenchfriend]

In Germany, there are two terms of "hipster".

The simple "hipster" is a neutral term, which is seen as a simple alternative fashion-trend to young adults and twens.

The negative term is the "Ghetto-Hipster", which means outfreaking teenager and young adults with clothing of bad taste, especially from http://www.bing.com/images/search?q=leipzig+grünau&FORM=HDRSC2 and so on.

 

[Luis]

+1

+1,000

 

[theoldnorthwest]

Hipster really does not mean anything anymore, the idea of hipster has become so mainstream at this point it is no longer hipster. When you see large corporations marketing to "hipsters" you know it is the end of the idea having any underground, indie, alternative credibility at all. At this point hipster is really synonymous with "young person".

 

[Trenchfriend]

On Stetson, many german people first think of the "Stetson"-type of hat and Gunnery Sgt. Hartman, you know.

 

[Trenchfriend]

Hipster really does not mean anything anymore, the idea of hipster has become so mainstream at this point it is no longer hipster. When you see large corporations marketing to "hipsters" you know it is the end of the idea having any underground, indie, alternative credibility at all. At this point hipster is really synonymous with "young person".

I agree.
Like original "Punk" went to fashional Punk(youth).

 

[Frunobulax]

I agree.
Like original "Punk" went to fashional Punk(youth).

Well, Punk, as in Punk Rock, was arguably a fashion/music movement from the beginning. Malcolm MacClaren, who created the Sex Pistols, was a fashion dude, if I recall correctly.

 

[moontheloon]

Well, Punk, as in Punk Rock, was arguably a fashion/music movement from the beginning. Malcolm MacClaren, who created the Sex Pistols, was a fashion dude, if I recall correctly.

truth

though John Lydon vehemently denies this

Malcolm is still dictating fashion trends ... see Pharrells headwear

well ... he and Vivienne Westwood anyway

 

[Trenchfriend]

Ok, it seems plausibel to me.

In Germany, we still seem to difference between the fashional punk and the little mystirious "Original-Punk".

 

[Frunobulax]

truth

though John Lydon vehemently denies this

Malcolm is still dictating fashion trends ... see Pharrells headwear

well ... he and Vivienne Westwood anyway

I wouldn't believe a thing he says. Though I'd pay to hear him say it. Didn't know about Malcolm and Pharrell tho.