LizzieMaine
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It's being going on forever, but so haven't a lot of other things that aren't good.
.I pay four bucks a month EXTRA to recycle, rather than toss everything into one bin.
Rereading this part of the thread, it occurs that the worst part of the situation is that we live in a world where an educational institution has to be more concerned about "staying competitive" than what would presume to be its actual mission -- a presumed institution of the mind reduced to the level of selling itself like a box of soap. God Bless America.
I still can't understand why the Personnel Department became Human Resources. As for Chief Talent Officer, sounds to me like PC gone mad.
Rereading this part of the thread, it occurs that the worst part of the situation is that we live in a world where an educational institution has to be more concerned about "staying competitive" than what would presume to be its actual mission -- a presumed institution of the mind reduced to the level of selling itself like a box of soap. God Bless America.
Maybe I've missed a nuance here, but why connect this to PC? I don't know that this has anything to do with trying to not offend anyone. This is more of the usual marketing nonsense - 'We need to make it fresh' or 'We need it to sound more like today' - these folk are always re branding or looking to 'make things stick' to use their awful language. We haven't used Personnel for 30 years it became HR and then People and Culture. I find the constant quest to redo logos and names and titles futile and tiresome. How about leaving the names and doing a better job?
Well, yes, I am old enough to remember a time when society wasn't just a market. The market has become the only arbiter of what is right and wrong.
Nothing says "forward thinking" like spending huge amounts of money on a new logo when the only thing wrong with the old one is that the present front office didn't think of it.
Oh I'm sure the market has always been in the driver's seat to varying degrees, but I get your point. When do you think that evolution began? While it was surely different for different spheres of our society (this topic has regarded academia), I would venture to guess that it pretty much parallels the proliferation of television. Though as I think about it the post-war baby-boom era probably figures in there as well.
^^^^
A person of my acquaintance has worked for not-for-profits. This person has also served on the boards of directors of other NFPs a time or two.
In the search for cost savings during budget crunches a board member can expect to hear the executive director and perhaps other higher-up staffers argue that they just can’t live on any less than they’re making now but the operation can get by without some of those staffers earning half of much. Or, you know, we can at least cut back their hours. And benefits.
TV is no doubt partly responsible. I worked for Network TV for a while and I remember a producer telling me 'the ads don't interrupt your show - your show interrupts the ads.' To me this is when the market is interpreted in the wrong way. But in general terms I put the worst of this coming from the late 1970's and on.