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In 2000, the "boys from marketing"
at Macy's made an offer I thought was too good to pass up.
The promo " bring in a pair
of your old jeans and trade them in
for a new pair of Levis at a very
low discount price sounded great.
At the checkout register, I made a comment to the salesclerk that my
jeans were in 100 % better condition
than the jeans "I just had to have".
The jeans I was buying were faded,
worn out with holes and patches everywhere.
The saleslady helping me smiled and
agreed.
The BFM must've been "smiling" at me as
well.
Unlike some who frequent other forums here, I am not particularly well-versed in All Things Denim. But I know that the Levi's 501s made today are not the same product made 40 and 50 or more years ago, when those were the lower portion of my everyday uniform. These days I typically buy the low-end Wranglers at Target, because I can't see how the significantly higher-priced Levi's are really any better.