LizzieMaine
Bartender
- Messages
- 33,757
- Location
- Where The Tourists Meet The Sea
I have a number of actual Nabisco cookie boxes from the Era, and they bear no resemblance to the modern model. Generally speaking the cookies were sold in long, thin cardboard boxes, about eight inches long by two and a half inches square. The boxes were similar for each style of cookie, with the type differentiated only by the wax paper wrapper on the box. One long side of the box folded up to provide a reclosable lid, and there was a wax paper "In-Er-Seal" lining inside to keep them fresh in the store.
It wasn't until after the war that they went first to a cellophane-covered cardboard tray and then in the mid-1950s to the cellophane bag familiar to Boomers.
Before the war, you could also buy any Nabisco/"Uneeda Bakers" product loose from bulk bins. These were shipped to the store in heavy waxed cardboard containers with one removable end. A glass-covered cover would be fitted over the end of the carton and the whole thing would be displayed end-front in a rack fixture.
It wasn't until after the war that they went first to a cellophane-covered cardboard tray and then in the mid-1950s to the cellophane bag familiar to Boomers.
Before the war, you could also buy any Nabisco/"Uneeda Bakers" product loose from bulk bins. These were shipped to the store in heavy waxed cardboard containers with one removable end. A glass-covered cover would be fitted over the end of the carton and the whole thing would be displayed end-front in a rack fixture.