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I don't know about Europe, but here in the U.S. there is a segment of the population who must have the newest device the very moment it becomes available, and these idiots will do whatever it takes to get one.
In Germany, the problem on such happenings is, that mainly no normal worker (ca. 90% of Germans) got the money, to buy such devices for their full launching-price. So, I always guess, that half of the shown people in such lines are students, student threshold-workers, journalists, journalistic threshold-workers, volunteers, trainees and so on. It is told, that they become the device-price partly sponsored, if they show themselves in these lines to the stores.
But, it's not proven! I think, they got duty to remain silent.
Or maybe, these lines to the stores are really all Preppys, with "no problem on money-parents".
I mean, when the Playstation 3 came out, the full price was 869 EUR! And the Playstation 1 were mainly available for 299 DM!