I've found that true of Ace as well. Sometimes, I think some stores get too big for their own good.Ace and True Value market themselves as stores where customers might actually get reliable advice on whatever little project at home has them in the store in the first place. And, in my experience, it’s not all marketing. The floor staff is available without searching high and low for them and they at least know where to find the merchandise without consulting their smartphones (which the customer can do himself, and as I have at the big box places pretty much every time I shop there).