I agree with Boyo. There's no way that I would buy a natural leather jacket as my first, second or third purchase... but when you get to the point where you're looking for something a little unique, natural leather is not a bad choice. Mine is looking better with every wear, it just brings out the character and grain. Haven't managed to get enough sun to trigger a change in colour but I'm aiming to wear it on my next trip to London, which is usually sunny. I might just get lucky...
Do you ride? Be it bicycle or motorbike? That would give it character quickly. If not just wearing it while driving your car would help