Keep in mind they measured from top of the collar down, so the Tall size was around 25.5in.
Lovely, @tmitchell59, any guess as to the age of this beauty? The label with patent numbers is interesting.Here’s a nice original Sears Hercules for sale at Mushroom Vintage; too rich for me but it’s nice to look at:
https://vintage-mushroom.net/?pid=173170797
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I tried searching for both of these patent numbers but didn’t come up with anything; even went through all patents with Sears as an assignee from the ‘30s but nothing:
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Please do a video. I don't know why the Herc is so iconic and gets the big full page for advertising while the other styles gets crammed 6 or more per page in the catalog. My best guess was that Sears got a super deal on them from the manufacturer, kinda like how Costco does those 7 dollars roast chickens. Lost leaders they say to bring in the customers, but it's a catalog sale, so I don't get the lost leader part on that as there is no foot traffic. A lot of bro science went into the marketing like freeze test and so on, I am sure the other jackets were built the same quality just the Herc got the marketing exposure. FWIW, it's a nice design. Maybe it was penned by one of the top brass at Sears and it was a ego thing? So many possibilities.Does anyone question why this jacket is so Iconic? I did and I think I figured it out. That is another discussion.
Actually, Costco loses money on their chickens. They offer them for that price to get people into the stores. It works. I love their chicken.Please do a video. I don't know why the Herc is so iconic and gets the big full page for advertising while the other styles gets crammed 6 or more per page in the catalog. My best guess was that Sears got a super deal on them from the manufacturer, kinda like how Costco does those 7 dollars roast chickens. Lost leaders they say to bring in the customers, but it's a catalog sale, so I don't get the lost leader part on that as there is no foot traffic. A lot of bro science went into the marketing like freeze test and so on, I am sure the other jackets were built the same quality just the Herc got the marketing exposure. FWIW, it's a nice design. Maybe it was penned by one of the top brass at Sears and it was a ego thing? So many possibilities.