FedoraFan112390
Practically Family
- Messages
- 646
- Location
- Brooklyn, NY
What I'm thinking is--If the hat can be advertised as something which is both "cool" looking and ALSO as something that has a lot of practical value--and it's marketed in a way that's aimed at the younger generation (My generation, the say 18-25 year olds), perhaps more of my generation will embrace hats as not only are they "cool" but practical, too. Perhaps market the hat less as a fashion accessory and more as something that's useful. Maybe get Johnny Depp, who is a BIG TIME hat wearer and beloved by women of all ages, to participate in these sort of ads for Fedoras and the like. Women from their teens to their forties swoon over him; he is a pretty big star and if he's used well enough and marketed as a "man with a hat", perhaps it will start with women wanting their boyfriends/husbands to buy a hat to look like Johnny Depp. Men might be swayed by the practical value of it in that it can do all of the things mentioned in this thread.
I'm not a marketing guy, but I think the basic idea here has some merit; it would need to be tweaked of course. Perhaps with that kind of marketing, hats could see a (gradual) revival, a reversal of their gradual decline. My generation (I'm 20) is still young enough to embrace new things and some have embraced hats of their own accord already. The older generations--No disrespect--are more set in their ways and they aren't hat wearers now, they likely won't be in the future unless the hat became HUGE in popularity again. But the young can be swayed if the marketing is good. We've got a major Hollywood star being a major hat wearer; the Hat Industry should try to get some use of him.
I'm not a marketing guy, but I think the basic idea here has some merit; it would need to be tweaked of course. Perhaps with that kind of marketing, hats could see a (gradual) revival, a reversal of their gradual decline. My generation (I'm 20) is still young enough to embrace new things and some have embraced hats of their own accord already. The older generations--No disrespect--are more set in their ways and they aren't hat wearers now, they likely won't be in the future unless the hat became HUGE in popularity again. But the young can be swayed if the marketing is good. We've got a major Hollywood star being a major hat wearer; the Hat Industry should try to get some use of him.