As soon as the ad appeared in The New Yorker last fall, all eyes were green in Manhattan's ad alley. "The Man in the Hathaway Shirt" depicted a white-shirted, debonair-looking fellow who was given a peculiar air of distinction by a black patch over his right eye. The ad was the inspiration of British-born David Ogilvy, 41, vice president of Manhattan's Hewitt, Ogilvy, Benson & Mather, Inc. He got the idea from pictures of ex-Ambassador Lewis Douglas, who has worn a patch ever since he lost the sight of one eye in a fishing accident. (The man in the ad is Baron George Wrangell, émigré nephew of a White Russian general, whose eyes are perfectly good).
Last week the Advertising Federation of America named Ogilvy its "Young Advertising Man of the Year." This week Ogilvy received a more sincere form of flattery. Manhattan's James McCreery & Co. department store, advertising its "Silf-Skin girdle," depicted a buoyant, smiling young model clad in nothing but a girdle, a halter and an eyepatch.
Lucky Strike said:There's the man in the Hathaway shirt:
C. F. Hathaway Company was most famous for its "man with an eye patch" advertising campaign, which was created by Ogilvy & Mather in 1951. The man who appeared in the ad was Baron George Wrangell, who was a Russian aristocrat with 20/20 vision.
From Time Magazine, 1952:
Teacher said:Cool pic. I'd forgotten about those ads. Slight correction, though: he was Belarussian ("White" Russian), not Russian.
David Conwill said:Hmm, I think in this context "White" Russian means not one of the Reds. The term was commonly used in the forty or fifty years after the 1917 revolution to identify people who had sided with the Czar or Kerensky.
-Dave